eToro was announced as West Ham United's Official Online Trading Partner in July 2023.
The partnership, which spans both men’s and women’s team, is a major step for eToro as it looks to drive its presence in women’s sport, particularly in the Barclays Women’s Super League (WSL).
eToro is one of the world’s leading trading and investing platforms and aims to revolutionise the way people invest and enhance investors’ financial education. Founded in 2007, eToro has created a multi-asset investment platform that is built on social collaboration and investor education: a community where users can connect, share, and learn.
As part of the relationship, eToro branding will feature at fixtures on perimeter advertising systems at both London Stadium and the Chigwell Construction Stadium. eToro will also team up with the Club to deliver matchday activations, competitions, and education for fans throughout the season.
Expansion into the women’s game will also aid eToro’s engagement with the UK’s fast-growing population of female retail investors - the proportion of eToro clients who are female has increased by 33 per cent since the Covid pandemic.
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